Who buy’s Zahara

Who is Zahara’s target audience?

Zahara is a good fit for high-growth service based businesses. The slide below is our take on the market:

Zahara is a good choice for high growth organisations, and we are strong with serviced based businesses as opposed to manufacturing. We think the most important part of a sale is the integrations we offer: 

  • Xero
  • Quick Books
  • Sage 50 & Sage 200
  • Pegasus Opera
  • MYOB
  • The customers 

This is usually the first barrier to progress. 

Next will be the size of the business.  This will typically be a larger small business or a department of an enterprise. Zahara has a track record in these verticals: 

  • Construction
  • Leisure /Sports
  • Charities
  • Property / Real estate 
  • Education

Control – Is the prospect wanting to control buying better. This is Zahara’s key strength with purchase approvals and purchase orders. 

Efficiency – Dos the prospect handle a lot of vendor invoices and want to process them faster or have approvals done faster. Zahara can score highly here, especially with things like AutoPilot. 

Both – The winner for us is when the customer uses a finance system we integrate with and they want both control, and invoice efficiency.